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Food-label claims that can fool you

Por Consumer Reports -

‘Multigrain,’ ‘reduced sodium’—such terms sometimes make a product sound healthier than it really is.

Food manufacturers know that consumers want healthier foods, so they rarely miss an opportunity to slap health claims on the front of their product packaging. Trouble is, the big print rarely tells the whole story, and you might feel you need a nutrition degree to separate the helpful claims from the misleading ones. This guide will help you dodge five common health-claim minefields in the grocery aisle.


These foods have more than one type of grain, but those grains could be refined,meaning their nutritious bran and germ have been removed. Similarly, “made with whole grains” might be a mix of refined and whole grains. Look for “whole grain” or “100% whole grain” on food packaging instead.

‘No trans fat’

Given the strong evidence that trans fat increases the risk of heart disease and type 2 diabetes, you might think that a food manufacturer is doing you a favor by pointing out that its product is free of those fats. Don’t feel grateful just yet: Currently, they can use that claim if a serving has less than 0.5 grams. But if “partially hydrogenated oils” is in the ingredients list, the food has trans fat, period.

 According to the American Heart Association, trans fat should supply less than 1 percent of your daily calories. If you are consuming 2,000 calories per day, less than 20 of those calories (less than 2 grams of fat per day) should come from trans fat.

“No trans fat” claims are also found on products made with fully hydrogenated vegetable oils, but those are a source of saturated fat, which raises LDL (bad) cholesterol levels.

‘No nitrates or nitrites’

These chemicals (used as preservatives in cured meats, such as bacon, ham, and hot dogs) can form possible cancer-causing nitrosamines. A product that is claimed not to have them sounds like a better choice, but the government allows that claim to be used when meat is cured with celery juice or powder—and those ingredients can naturally produce nitrates that carry the same risks. The best way to avoid nitrates and nitrites is to eat processed meat rarely, if at all.

‘Reduced sodium’

To qualify for this term, a food only needs to have 25 percent less sodium than its regular version. For example, Swanson’s regular chicken broth has 860 milligrams of sodium per cup. The reduced-sodium version has 570 milligrams (about a quarter of the maximum daily limit). Opt for “low sodium” foods, which can’t have more than 140 milligrams per serving.

‘Made with Extra fiber’

This isn’t the same as “excellent source of fiber.” To carry that claim, a food has to supply at least 5 grams of fiber per serving. The fiber added to foods is usually just one type, such as cellulose (from wood pulp), inulin (chicory extract), oligosaccharides, or fructans. Natural fiber is a mix of types, and all have different health benefits.

3 tricky new terms to watch out for

Kashi, Naked Juice, Popchips—those are just a few of the brands that have removed “all natural” from their labels in response to class-action lawsuits. That’s good news because the term is misleading; a number of “natural” foods have artificial ingredients or are overly processed. But some manufacturers are replacing the claim with equally confusing terms: “real,” “simple,” and “fresh,” as in these examples.


This doesn’t mean chemical-free or unprocessed. For example, Hormel Real Crumbled Bacon has smoke flavoring, preservatives, sugar, and salts.


This term is permitted if the food wasn’t frozen or preserved. There’s no defined meaning for it, though, when it’s used in a product name or description, such as the “freshly baked” claim on these Marcy’s Gourmet Whole Wheat Croutons.


Usually, products with this claim have a short ingredients list, but the term isn’t regulated. And short doesn’t equal healthy. Simply Made Keebler Butter Cookies have 70 calories each and a fair amount of fat and sugars.

Don’t take claims at face value. Always check the Nutrition Facts label and the ingredients list.


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