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DrTango Wins Prestigious eHealthcare Leadership Awards

ROSWELL, GA–November 9, 2007–DrTango, Inc., the experts in innovative, culturally appropriate marketing, communications and health management solutions, is pleased to announce that its online wellness portal,, has been recognized as a leader among the 1,100 websites entered in the annual eHealthcare Leadership Awards The educational website was presented with three top honors at the 11th annual Healthcare Internet Strategy Conference awards ceremony in Las Vegas, Nevada.

Judged by an independent panel familiar with healthcare and the Internet, the websites were rated based on a standard of Internet excellence, as well as how they compared with others in their group classification. submitted the award-winning site under the "Consumer Disease-Focused Site" category, receiving three Platinum Awards in the categories of Best Overall Internet Site, Best Interactive Site and Best Care/Disease Management Site. is home to DrTango’s unique, culturally-appropriate, bilingual diet, fitness and wellness program effective in reducing weight and the incidence of obesity among users. The program was selected by the US Department of Health and Human Services as a “Top 20 Most Innovative Health Promotion and Disease Preventions Applications” in the country (in 2004) and has been scientifically evaluated through a large, ongoing, randomized trial funded by the Robert Wood Johnson Foundation’s Health eTechnology Initiative. 

-More- offers evaluations and personalized reports for each individual user and provides them with their own diet and exercise plans, American and Hispanic meals and recipes for their appropriate calorie level, weekly grocery lists, and one-on-one nutritional counseling all available in English and Spanish. is extremely flexible and has the ability to be customized for all Hispanics of varying ethnicities, as well as Americans. In June 2007, the Florida Department of Health chose DrTango to design and implement a statewide Hispanic Obesity Prevention and Education (HOPE) program which featured a customized version of as its centerpiece.

"We are honored to be recognized as a top healthcare resource," said Robert Estrada, chief executive officer at DrTango. "We are extremely proud of the tools and programs available on and the positive experience they provide for our users. We are constantly enhancing and improving our site to deliver the most effective and complete wellness program in the industry.”

The eHealthcare Leadership awards program recognizes the best websites of healthcare organizations, online health companies, pharmaceutical and medical equipment firms, suppliers and business improvement initiatives. The awards highlight the Internet’s role in achieving an organization’s business objectives, and recognize the hard work that goes into creating outstanding health websites.

About DrTango

DrTango, Inc. is the leading provider of effective, comprehensive, culturally appropriate marketing, communications and health management solutions for the US healthcare industry. Since 1999, the country’s most prestigious healthcare institutions have looked to DrTango for Hispanic health programs, translation and cultural adaptation, and multilingual website development and maintenance. For more information, please visit www.drtango.comor call 866/DRTANGO.


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